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As Head of Strategic Communications, Priscilla is responsible for leading the communications sector in Latin America, primarily developing media and public relations strategies focused on Pogust Goodhead’s Brazilian claims.
Priscilla brings together political experience and media expertise to build relationships between different actors, increasing the impact of cases and raising the firm’s profile.
A journalist with more than 15 years of experience in political and economic coverage and press office, Priscilla led the communication office of Senator and former Minister of Agriculture Kátia Abreu for over six years. She acted as a communications advisor in different political campaigns, including the presidential one in 2018.
Before, Priscilla was a reporter for Rede Globo (website G1) as a correspondent at the headquarters of the Presidency of the Republic and the National Congress.
Strategic communications
Politics & communication
Public affairs
Journalism & reportage
Crisis management
MSc in Politics and Communication, London School of Economics, 2022
MBA in Digital Marketing, Fundação Getúlio Vargas, 2020
Bachelor in Journalism, Universidade de BrasÃlia, 2009
Press officer, Brazilian Federal Senate, 2016-2021
Communications coordinator, Ministry of Agriculture, 2015-2016
Reporter, Rede Globo, 2011-2015
English
Portuguese
If you require any help or advice, please get in touch with the Pogust Goodhead team.Â